The heart of successful businesses lies in knowing their customers.

AGCC’s consumer insights services in Scotland provide detailed profiles, consumer segmentation, and behavioural analysis to help you deliver exceptional value and experiences.

Key Services:

  • Segmentation and Profiling: Build detailed customer personas for personalised outreach.
  • Customer Journey Mapping: Understand every touchpoint with your brand to drive better customer satisfaction.
  • Qualitative Research: Explore motivations and preferences through surveys, focus groups, and in-depth interviews.

Business Benefits:

  • Customer-Centric Approach: Put your audience at the centre of your strategy.
  • Actionable Insights: Drive higher engagement by addressing pain points and preferences.
  • Enhanced Brand Awareness: Refine messaging to resonate with key audiences

Our clients testimonials

The research captured was extremely valuable in helping us shape Chapelton’s future communications activity. We were able to gather local community and target audience insights and opinions that wouldn’t have otherwise been available - these were crucial in ensuring that we had a strategic approach to our activity and have since delivered great results. The team is always a pleasure to partner with and deliver outstanding work.

Julie Brander, Senior Manager at Weber Shandwick

Want to find out how we can help your business?

Get in touch with our research team.