Hampton is delighted to announce the launch of the 2024 Thinking Louder Series, following the success of last year’s event. The series of events offers a unique experience where the challenges of today meet the insights of tomorrow. Our goal is to bring marketers in the North-East of Scotland together to connect, learn and tackle industry challenges by Thinking Louder.
Our first guest this year is Paul Menzies, Brand and Marketing Director at C&C group. With a remarkable history of growing, brewing, manufacturing and delivering some of the world’s favourite drinks, including Tennent’s, Bulmers and Magners, C&C Group sets a high standard.
Paul will discuss the recipe for successful marketing campaigns, using the most recent Tennent’s Oooft campaign as a case study. He will explore the rationale behind the messaging and the importance of thinking louder to connect with evolving audiences. Gain insights into the strategy behind redefining Tennent’s brand identity and positioning and learn how to balance above and below-the-line marketing strategies to maximise brand impact. Paul will also touch on the importance of embracing sustainability as a crucial part of modern branding.
Who should attend this event?
Senior professionals who work in marketing, communications, branding, innovation, digital or strategy across all industries. Those who are eager to stay ahead of the curve, engage in key marketing discussions, gather insights from industry experts, and foster connections with peers in the field.
Why attend?
- Gain insights from industry leaders.
- Connect with like-minded professionals.
- Further your marketing skills and strategies.
- Elevate your brand's success.
- Help grow a marketing community in the North-East.
Event admission fee: £15
What's included:
- Welcome drink
- Light bites
This event is now sold out! Email events@hampton.agency to join our
waiting list.
If you can't make it to this event but want to stay updated on future happenings, simply send us an email at events@hampton.agency.