Aberdeen’s iconic Marcliffe Hotel will undergo a multi-million-pound upgrade as it embarks on a significant new chapter – which you can help shape.
The major investment will focus on upgrading facilities and enhancing the guest experience, while staying true to the hotel’s founding roots and its long-held position as a leading and much-loved hospitality gem of the north-east.
Earlier this year, Balmoral Group took ownership of the five-star hotel. Chairman Sir Jim Milne CBE, one of the region’s most respected businessman, is determined to reflect his firm’s – and personal - commitment and pride of the north-east’s heritage in the upgrade.
The recent appointment of local hotelier Peter Walker as general manager of The Marcliffe further strengthens this connection, reinforcing the hotel’s focus in rooting itself in the excellence the region has to offer.
Now The Marcliffe team wants to hear from people across the region on what they’d like to see from the hotel as they work to shape its future – attracting guests from across the globe.
The #MyMarcliffe campaign has been created to capture all that matters to the public about the hotel, while fueling inspiration on what will ensure the venue remains the hospitality jewel of the north-east. The campaign will also help the team build on the hotel’s reputation as a leading venue in Scotland.
As part of the #MyMarcliffe campaign, people in the North-east are being asked to share their personal experiences of the hotel. The team want to know what they’d like to see protected as the new ownership implements positive changes and enhancements, and what matters most to them to keep that sense of pride in what the Marcliffe reflects for the north-east.
All feedback will be collected through an anonymous survey.
Anyone who takes part will be invited to enter a prize draw for the chance to win a luxurious dinner, bed and breakfast stay at The Marcliffe.
Sir Jim Milne CBE
Peter Walker, general manager at The Marcliffe, said: “I know how much The Marcliffe means to those in the community, and we want everyone to be a part of this change. I strongly encourage everyone to share their aspirations and hopes for the future with us. We want to ensure the investment reflects what matters most to those who have supported The Marcliffe over the years, and those who we hope will support it in the future.”
Sir Jim Milne CBE, owner of Balmoral Group and chairman of The Marcliffe said: “The Marcliffe is an Aberdeen institution, and it holds a special significance for me and for the people of Aberdeen and the surrounding areas.
“It has been a cornerstone of the community for generations, and we are committed to preserving that legacy while shaping its future. As we embark on this exciting new chapter of significant investment, we want to make sure the north-east has a say. Since its founding day, The Marcliffe has been the backdrop for countless cherished memories, and we endeavor for this to long continue with the assurance of a warm welcome, excellent service and a top-quality experience.
“Balmoral Group is committed to investing in both the team and facilities at The Marcliffe, but we must first listen to the people who treasure this place as much as we do, and that’s the people of the north-east.”
To take part in the #MyMarcliffe campaign visit: https://www.marcliffe.com/survey