Growing strong, credible and sustainable brands across Scotland’s food and drink supply chains is a key aspiration within the Scottish Food & Drink industry strategy.
This will enhance Scotland’s global reputation as a land of food and drink and will help to build strong companies in key food and drink categories. It will help raise awareness of Scottish products, creating assets that help customers from retail to foodservice realise their growth ambitions and will set Scottish food and drink apart from its competitors.
Throughout March, SRUC has been undertaking research, commissioned on behalf of the Scotland Food & Drink Partnership, to inform a wider approach to helping Scottish food and drink companies grow their brand presence in UK markets. If you are a Scottish food and drink company, please take the opportunity to tell SRUC about your experience of developing your brand(s).
Your views are important and the research period has been extended to allow as many companies as possible to take part.
Complete the online questionnaire.
For further information relating to this research please e-mail Ceri Ritchie at SRUC ceri.ritchie@sac.co.uk