An Australian stationery store has proved a colourful hit after opening its doors in Aberdeen.
Shoppers have been visiting Smiggle in Bon Accord in their droves and centre management expect the store’s popularity to grow even more in coming months.
Craig Stevenson, manager of Bon Accord & St Nicholas, said: “The public’s response to Smiggle has been absolutely incredible and it is fantastic to see how busy the store has been since it opened in Bon Accord.
“It is such an eye-catching and quirky addition to the centre and is already becoming a firm favourite with youngsters in the short time it has been open, and we are sure that will continue. It is a huge hit with the public and exceeded our already high expectations.”
Smiggle creates original, fun and affordable stationery which is focussed on bold colour, fun graphics, innovation and affordability. Known for introducing limited edition product assortments, the store stocks everything from lunchboxes and bags to gadgets, accessories and more.
The popular Melbourne based company opened its first UK store in London in 2014. The opening of the Aberdeen branch of Smiggle in Bon Accord is their 61st in the UK.
John Cheston, managing director of Smiggle, said: “We’re thrilled to have opened a store in Aberdeen. There really is nothing like Smiggle anywhere else on the high street – and it was great to see the public’s reaction when the doors opened on June 17.
“It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationery possible.”
Bon Accord & St Nicholas are at the heart of Aberdeen city centre’s retail sector, offering 840,000 sq ft of prime space and home to around 100 stores. Scotland’s largest Next, Aberdeen’s only Topshop and Topman standalone store as well as the City’s largest New Look and River Island are among the key retailers.
The centres, which attract an average of 275,000 visitors a week, are owned by BMO Real Estate Partners and managed by specialist retail agency Savills. For further information on the centres visit www.bonaccordandstnicholas.com.