Concept Promotional Merchandise, an Aberdeen-based merch and embroidery business, has brought a touch of local craftsmanship to one of Scotland’s most beloved and independently owned whisky brands: Glenfarclas.

The distillery shop now features high-quality, intricately embroidered products, thanks to Concept's innovative approach.

Robert Christie, managing director of Concept, discovered Glenfarclas over three years ago during a whisky tour at the Spirit of Speyside Whisky Festival. Fascinated by the rich flavours and independent history of Glenfarclas, it was a visit to the distillery shop that ignited his entrepreneurial spirit. Recognising an opportunity to enhance the shop & staff workwear offerings, he reached out to the Distillery Manager with a collaboration proposal.

Today, the popular Glenfarclas gift shop proudly showcases Concept’s meticulously produced products, each embroidered with the Glenfarclas branding. Known for their expertise, Concept’s team can deliver over 100 garments an hour using their 24 embroidery heads, ensuring short lead times and exceptional service to meet the distillery’s demands.

Robert Christie, managing director at Concept

Robert Christie, managing director at Concept

"Every piece we create tells a story, and our ability to produce high-quality embroidered garments quickly has been a game-changer for Glenfarclas,” said Bob.

Supporting local businesses is a core value for Concept and Glenfarclas is a prime example of this commitment. Managed by the Grant family for six generations, Glenfarclas has maintained its dedication to quality and tradition throughout its storied history. The Grant family’s unwavering focus on crafting the finest Highland Single Malt Scotch Whisky is a testament to their deep-rooted values and heritage. By partnering with Glenfarclas, Concept reinforces its own mission to support local industries and preserve traditional craftsmanship.

With extensive experience serving local, national, and international companies, Concept Promotional Merchandise is well-equipped to provide exceptional quality products and embroidery services from its Aberdeen base. Whether you’re looking for stylish, high-quality merchandise or precise embroidery, Concept is prepared to meet your needs with excellence and first-class customer service. Reach out to the team on 01224 580520 to elevate your brand with top-tier branded clothing or visit www.conceptpm.com to view the online catalogue.

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