PCL Live, a leading provider of audio-visual services, is delighted to announce the appointment of Alex Sherman as commercial director.
Alex brings a wealth of experience in business development and strategic growth, having been a key figure in PCL Live’s rapid expansion since 2022. With a strong background in digital transformation and brand strategy, Alex has played a pivotal role in driving the company’s success.
Since joining PCL Live, Alex has implemented initiatives that have contributed to a 400% workforce increase, a move to a larger warehouse, and the expansion of the company’s fleet and inventory, which now includes over 400m² of cutting-edge video wall technology. His expertise has also been instrumental in broadening the company’s service offerings to include consultancy, audits, and turnkey solutions for control and emergency response rooms.
In his new role, Alex will work closely with managing director Adam Wilson to enhance PCL Live’s digital presence, expand its geographical reach, and boost brand awareness while driving business growth.
Alex Sherman, operations director
Commenting on the appointment, Adam Wilson said: “Alex has been a driving force behind PCL Live’s success over the past two years. His innovative approach and commitment to excellence have transformed how we operate and engage with our clients. We are thrilled to see him take on this new challenge and are confident that his leadership will propel us further in the AV industry.”
Speaking about his new position, Alex Sherman said: “I’m honoured to step into the role of commercial director at such an exciting time for PCL Live. Over the past two years, we’ve achieved incredible milestones, and I’m eager to build on this momentum. Our investment in cutting-edge technology and focus on delivering exceptional client experiences set us apart, and I’m looking forward to this new challenge and help shape the future of PCL Live.”
This appointment reflects PCL Live’s commitment to building a strong leadership team capable of delivering its ambitious vision. With Alex Sherman at the helm of commercial strategy, the company is poised for continued growth and innovation in the audio-visual sector.
For more information, visit www.pcl.live.