Award-winning lettings and estate agency Northwood has announced a new collaboration with Every Student, an established Aberdeen-based provider of purpose-built student accommodation (PBSA).
The partnership will see Northwood market Every Student's range of properties across the city, which are aimed at providing students with modern and comfortable housing options near the University of Aberdeen, the Robert Gordon University, and Aberdeen College.
In return, the team at Every Student will pass on enquiries from students who are transitioning to their professional lives and looking for support to find a private rental property.
The current market for PBSA has been particularly difficult over the past 12 months due to a reduced number of students coming to study in the city. This is down to a range of reasons, from Visa difficulties to currency concerns and students choosing to stay in their home country to further their education.
Alicja Higgins of Northwood
Every Student offers strategically located student accommodation, including contemporary studio apartments and shared flats.
Northwood property manager, Alicja Higgins, has taken the lead in marketing the properties on behalf of Every Student, ensuring the high-quality housing options reach the right audience.
“This is an exciting collaboration, and we are thrilled to be working alongside Every Student to bring students the best accommodation options in Aberdeen,” she said.
“Every Student offers a unique approach to student living, and this partnership allows us to support them while at the same time offering students so much more in the accommodation market.”
Judith Ritchie of Every Student
Judith Ritchie, operational manager at Every Student, said they have secured already several bookings as a direct result of working with Northwood.
She said: “For us, it means collaborating with a likeminded business. We are working together to solve each other’s challenges.
“Northwood do not have a large volume of student-friendly properties available to let so can pass those enquiries on to us, while we can then refer our residents who choose to move on as part of their transition to young professionals looking for private rent. We know they will be well looked after at Northwood and their onward journey is as important to us as their student one!”