Northsound 1 has cemented its position as the most popular radio station in the North-east with industry figures revealing 138,000 weekly listeners, the highest recorded in two years.*
The latest RAJAR report, which reflects the first quarter of 2018, shows the station has seen an increase in reach, hours and share, with listening figures up by 10 percent on the previous quarter.
The ‘Jeff and Lauren in the Morning’ show celebrated strong figures for its first year, with the duo reaching the highest number of breakfast listeners in seven years for the station.
With a reach of 95,000 and an audience share of 18.5%, the slot has retained its position of the most listened to breakfast programme in the North-east.
Northsound 2, which became the first commercial radio station in Scotland to make the switch to digital from analogue in April this year, also reported a great increase in listening hours.
The number of hours spent listening to Northsound 2 per week jumped from 117,000 to 194,000 for the first quarter of the year, the highest recorded since the third quarter of 2016.
Digital streaming hours also saw a fantastic increase of 39 percent since the start of the year with a further 16 percent rise following the launch of the ‘NORTHSOUND 2 – WE’RE GOING DIGITAL!’ campaign in March, designed to raise awareness of the switchover.
On Northsound 1 there has been a 40 percent increase in digital listening over the past year. Across all radio, digital listening reached 51 percent, exceeding the Government’s target for digital reach.
Graham Bryce, group managing director for Bauer City Network (England and Scotland), said the figures are very encouraging.
“These strong results are testament to the loyalty of our listeners in the North-east and beyond and we’d like to thank them for their support. This is an exciting time for radio with digital listening reaching a record level.
“Bauer stations are leading the way with over 61 percent of our listeners tuning in via a digital device. With the arrival of the smart speaker and other similar devices, we see this as a fantastic opportunity to provide excellent broadcast quality and convenient listening on the move and in the home.”
For more information about Northsound 1 and Northsound 2 please visit: https://planetradio.co.uk/northsound/
For more information on the Northsound 2 digital switch visit: www.northsound2.com/digital
