Northsound 2 will become the first commercial radio station in Scotland to make the switch to digital when its analogue signal is switched off today.
Although listeners will no longer be able to tune into Northsound 2 on the AM analogue frequency, they can still listen on DAB Digital Radio, online at www.northsound2.com, via the Northsound app and via Smart speakers such as Amazon Echo and Google Home.
Digital listening offers a number of key benefits, including hugely improved sound quality, as well as the opportunity to listen anywhere, either online or through an app.
As part of the ongoing ‘NORTHSOUND 2 – WE’RE GOING DIGITAL!’ awareness campaign, a giant GoGo Vision digital screen and the Northsound street team will be travelling around the North-east tomorrow to mark the official switch and inform listeners how to keep listening to the North-east’s ‘Greatest Hits’ station.
Graham Bryce, group managing director for Bauer City Network (England and Scotland), said Northsound 2’s switch to digital marks an exciting development in how people in the North-east listen to radio.
“Northsound 2 will be the first Scottish commercial radio station to complete the switchover to digital, which will allow us to provide fantastic broadcast quality and convenient listening on the move,” he said.
“Digital listening makes up nearly 50% of all radio consumption and is growing rapidly. Our transmitter site is being re-developed by the landlord, so we took the opportunity to take the station fully digital rather than invest significantly in a replacement transmitter that could be obsolete in a few years.
“We see this as an exciting opportunity for Northsound 2 to be a real trailblazer.”
A series of roadshows is planned for Aberdeenshire over the next few weeks, when members of the Northsound street team will be visiting local towns to hand out information flyers and answer any questions about listening via digital channels.
Between 11am and 5pm each day, the team plan to visit Ellon on Saturday, April 7; Banchory on Saturday, April 14; Stonehaven on Saturday, April 21; Inverurie on Saturday, April 28; and Peterhead on Saturday, May 5*.
For more information, visit www.northsound2.com