The public are being asked what they would like to see millions of pounds spent on to upgrade Aberdeen's iconic Marcliffe Hotel and Spa.
The Press and Journal reports the major investment is to focus on "upgrading facilities and enhancing the guest experience".
Now part of the Balmoral Group, led by prominent businessman Sir Jim Milne, The Marcliffe was purchased from the Spence family earlier this year in a deal worth millions of pounds.
And with Balmoral Group planning to plough more millions into enhancing the popular hotel and spa, the organisation is turning to the public for suggestions on what to improve.
The #MyMarcliffe campaign has been launched to drive inspiration for the upgrades by capturing what matters most to people about the much-loved hotel.
People across the North-east are being invited to share their own personal experiences of the hotel as well as suggest what they would like to see improved and what they would like to see protected as is.
Speaking in the P&J, Sir Jim said: “The Marcliffe is an Aberdeen institution, and it holds a special significance for me and for the people of Aberdeen and the surrounding areas. As we embark on this exciting new chapter of significant investment, we want to make sure the north-east has a say."
The survey, which is being kept anonymous is available to complete here, with participants entered into a draw to win a luxury dinner, bed and breakfast stay at The Marcliffe.