Local marketing firm Instinct Marketing PR has launched a new series of marketing-focused webinars aimed at empowering Scotland's small and medium-sized enterprises (SMEs).
The webinar series, running throughout autumn, is designed to offer practical, actionable strategies that can help businesses refine their marketing efforts, integrate AI to boost productivity, scale more creatively, and ultimately thrive in their markets.
With SMEs accounting for 99.3% of all private sector enterprises in Scotland — and micro-enterprises (businesses with 10 or fewer employees) constituting approximately 94% of this group — their success is vital to the overall health of Scotland's economy, driving job creation and supporting communities. This series of webinars is designed to address the unique challenges these businesses face.
“There are several factors which influence business growth, and marketing is one of the key drivers of success,” suggests Debbie Rennie, Managing Director, Instinct Marketing + PR.
Debbie Rennie, managing director
“When strategically aligned with sales, marketing can significantly impact a company’s success. Recognising it has a pivotal role and making it a consistent, long-term focus — rather than a reactionary one — businesses can ensure they grow and adapt, even in challenging times.”
“Our goal with the webinars is to help businesses focus on and address key aspects of marketing, from the importance of understanding and targeting the right customers, to generating leads and converting them into loyal customers — along with integrating the advancements in AI - to drive effectiveness, efficiency and growth.”
The webinar series continues on Thursday, September 26, on the topic of effective lead conversion. Further upcoming sessions will explore various fundamentals of marketing and sales alignment. These sessions are designed not just to educate, but to empower businesses and marketers to take actionable steps toward sustainable growth.
To learn more and register for the upcoming webinars, visit https://instinctmarketingpr.com/webinars
Instinct Marketing + PR is a leading marketing firm dedicated to supporting the growth and success of small and medium-sized enterprises. With a client base which spans across the UK and overseas, the firm works to raise the brand profile and support the growth of companies on a local, national and international scale. For more information about Instinct Marketing + PR and its comprehensive services, please visit www.instinctmarketingpr.com.