Local creative marketing agency Mearns & Gill is celebrating after winning the ‘Best Integrated Campaign’ at this year’s UK Agency Awards in London. Members of the team attended the glitzy ceremony at the Sheraton Grand in London’s Park Lane.
The team battled against stiff competition to win the award for their ‘Love Story’ campaign for Aberdeen family-run jeweller Jamieson & Carry. The campaign included a bespoke photoshoot, multi-platform paid & organic social media campaigns, Google Ads, email marketing, website optimisation and traditional advertising.
Mearns & Gill is Scotland's longest-established creative marketing agency, serving a diverse range of clients for decades. Its longstanding partnership with clients, some dating back to the late 1970s, highlights its commitment to delivering consistent services while adapting to the digital landscape. In July the agency announced it was a finalist in four award categories in this year’s awards including; Best Small Agency of the Year, Best Integrated Campaign, Best Event and Best Local Campaign.
Mike Wilson, Managing Director of Mearns & Gill says, “We were delighted just to be recognised as finalists in this year’s UK Agency Awards, so to walk away with the award was a fantastic feeling. Being acknowledged with a national award is a testament to the hard work the team has put in over the past 12 months to create and deliver this impactful campaign. It was great to celebrate our win at the event alongside our piers on a national stage and to showcase the creative and results-driven work that our clients trust us to deliver.”
The UK Agency Awards judging panel commented, “We thought this was a great entry with good accompanying visuals. The campaign led to an increase in sales revenue, exceeding the target and leading to some brilliant results. Amazing work!”
Andrew Spence, Account Manager for Jamieson & Carry and ‘Love Story’ campaign lead says, “Jamieson & Carry is a valued long-term client of Mearns & Gill. Winning the award for the ‘Love Story’ campaign cements the value and trust that our clients put in the team, always knowing that we are committed to delivering the best results on their behalf. Every creative aspect of the campaign was carefully crafted to appeal to the target audience and was a pleasure to work on. It was a real combined effort pulling in all expertise from our 20-strong team.”
Philip Carry, Partner at Jamieson & Carry, says, “Working collaboratively with Mearns & Gill on our engagement ring campaign has been great. They took the time to understand our target audience and developed a mixed campaign using several channels to help get our message out there. As a result, we are delighted to see increased visitors to our website and in-store, leading to positive business results.”
Read more about this year’s UK Agency Awards winners: https://ukagencyawards.co/
Find out more about Mearns & Gill including its brand, campaign and event projects at https://www.mearns-gill.com/