Aberdeen-based Jasmine Holdings has acquired events specialist H-Events as the group builds on its track record in the sector.
H-Events will merge with Jasmine company Citrus:Mix Events to form a new business trading under the name 46 Degrees.
The Jasmine Group currently comprises seven companies: James Aiken Engineering, Printagraph, Citrus:Mix, Citrus:Mix Events, Revolve Systems, Granite Energy Resources and Jasmine Properties.
The new business will be run by former Citrus:Mix managing director Morven Mackenzie, who has worked within the Jasmine Group since 2011 and will have a 49 percent shareholding in the new company.
H-Events managing director Harvey Smith will remain with 46 Degrees on a part-time consultancy basis after concluding the deal for an undisclosed sum.
Looking forward to the next chapter, Morven Mackenzie said: “We set up Citrus:Mix Events at the end of 2014 as we saw an opportunity to combine a love of event management with a proven track record in creative communications.
“This acquisition of the H-Events business provides us with a fantastic means to build on what’s been achieved already this year and offers a great platform from which to grow. Harvey is a like-minded individual with a keen interest in providing clients with a high quality service and we are delighted to have the chance to work with him.”
Jasmine Group managing director Danny Cowie said: “Adding an events business to the Jasmine portfolio of companies was a natural step for us as it complements the services already offered by our integrated communications agency Citrus:Mix and our print solutions business Printagraph.
“H-Events is a well-established and highly respected business, not only in the north-east but throughout Scotland and beyond. Through this acquisition we are looking forward to building on all its successes.”
Harvey Smith said: “After many years of working in the events business, I decided now was the right time to make a change. However, I was keen that the business continues to grow and thrive. I’m therefore delighted to pass on the reins to Morven and the team at Jasmine Holdings. Jasmine holds the same values as we do - namely a focus on customer care, a passion for what we do and a commitment to innovation. I am delighted to leave my business in their capable hands.”
Based in Citrus:House, Greenbank Road, Aberdeen, 46 Degrees will offer a full range of event related services including: event planning, event design and management; venue sourcing; speaker sourcing and event specific communications.
More information can be found at www.46degrees.co.uk