Following a year of growth, Aberdeen based Intelligent Corporate Eyecare has unveiled a new brand name and identity and will now trade as Smart Employee Eyecare.
In response to changing legislation around employers responsibilities towards
eyecare and with experience in providing safety eyewear to oil companies, the North
East founded regional optician Duncan and Todd along with their sister lab
Caledonian Optical established Duncan and Todd Corporate in 1992. Launching
online VDU vouchers under the name Intelligent Corporate Eyecare by Duncan and
Todd in 2010, the company’s new name endeavors to streamline historic products
and services under one umbrella.
Maintaining the ability to buy VDU vouchers and Safety credits online, Smart
Employee Eyecare will provide driver eyecare solutions as well as corporate eyecare
services such as screening and eye health advice at company wellbeing days. With
over 3,000 independent and high street opticians in their network, Smart Employee
Eyecare provides the largest range of options within the market when it comes to
employee’s redeeming their eyecare vouchers.
The new name, coupled with a new website (www.smartemployee-eyecare.com)
which has also been unveiled, aims to raise the profile of the firm’s online presence
and help to provide a greater level of communication for existing and prospective
clients.
Kerry MacGregor, Head of Smart Employee Eyecare says, “We have been planning
the rebrand for some time and it coincides with period of strong growth in our
business. We are proud to be founded by opticians and have over 14 years’
experience in ensuring clients have complete legislative compliance when it comes
to their employee eyecare. We wanted to link our optical heritage within our
branding as well as launch an easy to use website for current and prospective clients
to use.”
For more information contact Kerry MacGregor: 01224 259 049