Britain's favourite bakery has increased its prices again as it looks to offset staff costs.

Sausage rolls and other baked goods have seen price rises of 5p or 10p in recent weeks as the company looks to protect its profit margins.

Chief executive Roisin Currie said these increases were necessary to offset increasing costs of labour, which she claims is the "biggest cost inflation driver for us this year".

A sausage roll was as cheap as £1 in 2021, but it not costs £1.25.

But looking ahead to the rest of the year, Ms Currie said there is "no price increases on the cards currently".

The bakery chain reported a 16.3% uplift in underlying pre-tax profit for the six months ending June 29, while like-for-like company-managed shop sales jumped 7.4%.

Total sales rose 13.8% to £960.6m.

Ms Currie said: "Greggs has made good progress in the first half of the year, further broadening our range of on-the-go food and drink whilst making it more accessible to more customers.

"Our success is founded on the exceptional value that Greggs offers to customers looking for food and drink on-the-go and the fast and friendly service delivered by our colleagues.

"Our cost outlook for 2024 remains unchanged and we continue to trade in line with our plan. The Board remains confident in the long-term growth strategy, and we are investing to support that growth."

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