Aberdeen based energy service company, Alba Power, has seen a 42% increase in export turnover over the past year driven by extensive marketing and communications in target global markets delivered by marketing business Genoa Black.
Alba Power is a global independent provider of gas and power turbine maintenance services, competing daily with large international corporate giants in a critical energy sector. In order to gain profile and grow sales in international markets, such as North America, Middle East, Europe, Asia and Africa, Genoa Black created and delivered a global export marketing and communications strategy and plan.
Through a range of PR and customer communication channels Alba Power was able to cut through the high profile competitor set and highlight its unique focus on customer service, innovation and team ethos. As a result Alba Power’s export growth, has seen an increase in export sales as a percentage of total turnover from 73% to 82% in the last year.
Owner of Genoa Black, Claire Kinloch said: “Having worked with Alba Power for over two years we are thrilled with the outstanding export growth they have seen through their strong customer proposition and the support we have provided them with. Our client portfolio now also includes a range of companies with international interests in the US, Europe, Middle East and Asia Pacific, including The Edrington Group, James Hutton Institute and READ Cased Cole, the latter who we have recently supported in Houston”.
Michael Johnston, Head of Sales and Business Development at Alba Power said: “Genoa Black has helped take Alba Power to new heights in terms of global industry profile and credibility through a very successful international brand development strategy across all marketing and communications channels. We are delighted with the international profile we have now achieved and look forward to continued export growth in key regions over the coming years which will be supported by continued investment in people and innovation, underpinned by our World Class Business Initiative”.
Genoa Black develops marketing plans for clients in a variety of sectors and recently worked with READ Cased Hole to launch a new energy product in Houston in March 2016, delivering all branding, communications, event support and marketing.