Global energy marketing communications agency, Fifth Ring has strengthened its international offering with the appointment of Rory Patience as digital business manager.
Mr Patience will support the firm’s offices in Europe, Asia Pacific and North America and will be based in Aberdeen.
This newly created role is a significant step for Fifth Ring as it develops a more sophisticated offering of digital marketing services which includes website design and development, social media strategy, digital advertising and marketing automation. The agency has also invested significantly in developing a robust measurement and analytics offering to drive improvements across all aspects of customers’ online marketing activities directly linking marketing activity to sales outcomes.
Mr Patience has more than a decade of digital marketing agency experience having previously held senior roles at leading agencies AKQA, Pod1 and Dog where he worked on global projects for clients including Nike Football, Manchester United and UEFA.
Ian Ord, founder and business development director, Fifth Ring said: “As Fifth Ring’s digital offering continues to grow, I am delighted to have someone of Rory’s calibre take it to the next level.
We have long been regarded as a very capable digital asset developer and Rory brings a whole new dimension of online marketing experience, joining our digital, public relations, creative and advertising teams. Since joining, Rory has already helped Fifth Ring secure a new contract for the provision of social media advertising with a major UK educational establishment, and has been working with some of our biggest clients on highly successful content marketing campaigns.”
Commenting on his appointment, Mr Patience said: “I was impressed by the ambition and energy of the team at Fifth Ring, and I’m excited to be joining at a time where the agency and its clients have never been more excited at the possibilities that digital marketing presents.”
In addition, Kevin MacIver has been made group head of finance, also based in the Aberdeen office. He brings 24 years of chartered accountancy experience and was previously the managing director of Enviroco Limited.
Suzanne Yap has been appointed as the new head of public relations in Singapore. Ms Yap offers more than 15 years of public relations experience at some of the world’s biggest agencies, she will oversee all APAC operations and Fifth Ring’s growing presence in the region.
Mr Ord said: “I believe our global team has never before presented such a diverse range of talent. We are integrated as well as international and our fluid working environment across our departments in digital media, creative, brand and strategy, advertising and public relations deliver global, local and most importantly, effective strategies and campaigns for our clients. “