Networking is an essential part of business growth, but for many, the thought of walking into a room full of strangers can be daunting. Aberdeen Business Network (ABN), led by owner Leigh Reid, has long been a driving force in the local business community, offering a platform where connections are made, and businesses thrive. To showcase the transformative power of networking, ABN teamed up with Farsight, a local media marketing company run by Michael Silva, to create a new promotional video that brings this experience to life.
The video follows the journey of an anxious networker who steps out of their comfort zone to attend an ABN event. What begins with uncertainty quickly turns into a success story, as the networker discovers the benefits of being part of a supportive, engaged community. The video highlights the personal and professional growth that comes from ABN's events, showing how effective networking can lead to new opportunities, stronger relationships, and winning more business.
Leigh Reid, owner of ABN, is passionate about creating a welcoming environment where every business owner, regardless of experience, feels empowered. As Leigh explains, “Networking isn’t just about shaking hands and exchanging business cards; it’s about building genuine relationships that support long-term business success.”
Known for their engaging video production and storytelling, Farsight worked closely with ABN to highlight the supportive and empowering nature of the networking community. Michael explains: “We wanted to show that ABN is more than just a networking group; it’s a community where people support each other to grow their businesses. This video demonstrates how powerful that sense of belonging and support can be. I, too, was an anxious networker and could relate to the story. But by attending events like those hosted by ABN, I increased my confidence, built my network, and won business.”
To watch the full video and see the story unfold, visit ABN’s website https://abnworks.co.uk/2024/09/18/abn-unveils-new-networking-video-making-business-connections-easy-for-everyone/.
Whether you’re a seasoned networker or just starting to build connections, ABN have the tools to help you grow your business. Find out more about Aberdeen Business Network at www.abnworks.co.uk and discover how Farsight can help showcase your brand through creative video marketing at www.wearefarsight.com.