BrewDog boss James Watt has set out plans to give away shares worth £100million to the firm's staff.
Mr Watt, who owns around a quarter of the Aberdeenshire-based craft brewer, is giving away a fifth of his equity holding and this morning he declared the firm was now "an employee & community owned company".
Based on BrewDog's last equity raise valuation and current headcount, the giveaway equates to approximately £120,000 per salaried team member over the next 4 year period.
He has also set out an incentive plan which also means half of its pub profits will go to those who work on hourly rates in its 111 bars worldwide.
Based on last year's figures, that could mean an annual bonus of between £3,000 and £5,000 each, in cash payouts made twice a year.
Mr Watt said: This is about ensuring that we win collectively as a team and fully recognise all the hard work our people contribute to making this business a success.
"We believe that this can help us create a radical new type of company where employees are genuinely connected to the business.
"We want to encourage our teams to act and behave like business owners, by rewarding them just like business owners."
Mr Watt currently holds 24.2% of the company, and the plan unveiled on Monday - to mark 15 years since it started brewing - is for him to give away 5% to an Employee Benefit Trust, reducing his stake to 19.2%.
That trust will distribute equally across salaried staff, at around 1.25% of the company each year. Anyone who leaves the company ahead of shares being floated on the stock exchange will have to give up the option to buy shares, which will then revert to the trust.
The scheme follows a major independent review of culture at the company following an a open letter by a group of former BrewDog employees calling themselves “Punks With Purpose” which raised concerns.
The company has now published a full new business blueprint, which can be viewed here.