ASET International Energy Training Academy has been crowned the winner of the Customer Focus SME Award at the prestigious National Institute of Customer Service Awards, celebrating the best of the UK’s customer service across leading companies in various regions and industries.
Shortlisted late last year, the company was recognised by a judging panel consisting of executives from organisations such as the NHS, BT and the European Economic & Social Committee. Hosted by the Institute of Customer Service, the annual awards ceremony acknowledges excellence in customer service across all sectors.
The recognition celebrates ASET’s unwavering commitment to providing exceptional customer service, driving continuous innovation, and fostering strong relationships across a wide range of industries.
The Customer Focus SME Award is given to companies with fewer than 250 employees that demonstrate an outstanding commitment to customer experience within their strategy and operations. In 2024, ASET made significant strides, implementing a new training management system, redesigning its website, enhancing marketing efforts, conducting in-depth market research, and improving internal processes. These efforts have positioned the company for continued growth in 2025 and beyond, alongside other prestigious winners this year, including John Lewis, Octopus Energy, and the HM Passport Office.
Marketing Specialist, Emma Campbell and Customer Service Lead, Lisa Sutherland, collecting the award in London. (Image: Mark Hakansson)
ASET’s customer-first approach has been pivotal to its success, with over 150 specialised courses spanning emergency response, automation, process control, mechanical and electrical engineering, CompEx hazardous areas, scaffolding and health and safety. This customer-focused strategy has resulted in a 73% return rate among business customers in 2024, solidifying ASET’s reputation as a trusted and reliable training provider.
Established in 1993, ASET has been at the forefront of technical training in North East Scotland, supporting key industries such as energy, engineering, marine, renewables, construction and distilleries. As a wholly owned subsidiary of North East Scotland College (NESCol), ASET plays a crucial role in education and skills development, with all profits gift-aided to NESCol to enhance local learning opportunities.
UK Customer Satisfactions Awards held in Hilton Park Lane (Image: Mark Hakansson)
Sharon Scott, senior operations manager at ASET, expressed the team's pride in winning the award: “Winning this award is a testament to the dedication of our entire team. As a small business competing in this industry, we’ve worked tirelessly to implement meaningful changes that elevate the customer experience. This recognition validates our commitment to continuous improvement and exceptional service delivery, and it means the world to our team.”
This award highlights ASET’s ability to adapt, innovate, and prioritise customer satisfaction, while maintaining its core mission of upskilling the workforce. ASET remains committed to providing high-quality training solutions that meet the evolving needs of businesses across multiple sectors.
To learn more about ASET’s training courses visit: http://www.aset.co.uk/?utm_sou...