Dean’s of Huntly has announced it has acquired Duncan’s of Deeside, a traditional Scottish hand-baked shortbread company, for an undisclosed amount.
Paul Duncan, co-owner and managing director of Duncan’s of Deeside, will be staying with the combined businesses to help deliver the next phase of growth.
The strategic rationale for the deal includes enhanced market share in the premium shortbread sector and the ability to leverage the combined business’ expertise and synergies.
Bill Dean, managing director, Dean’s of Huntly, said: “The acquisition of Duncan’s of Deeside enables us to build on our recent successful organic growth by acquiring a well-established, high-quality business in the shortbread market. We are excited to build on the successful journey begun by the Duncan family and their team.”
Paul Duncan, managing director, Duncan’s of Deeside, said: “We are very excited to work with the Dean’s of Huntly team to deliver the next exciting phase of growth for the combined businesses.”