Absafe has appointed a new marketing and corporate relations manager to drive a new communications strategy for the business.
Laura McIntyre joins the Absafe team from Petrofac, where she spent 18 months coordinating the roll-out of global internal communications campaigns.
She has eight years’ communications experience with varied roles at Bread, John Lewis and Johnston Press. In 2013, Laura was shortlisted as the Chartered Institute of Public Relations Scotland’s ‘Young Communicator of the Year and has completed the prestigious Melcrum Internal Communications Black Belt course.
The Aberdeen-based charity promotes hazard and safety awareness from its interactive training facility, The Safe. More than 2200 children have been educated at the facility since opening in October 2014. The team also offers lunch and learn sessions to the corporate community on various topics including winter and defensive driving, fire safety and online scams.
Laura said: “Absafe offers a vibrant, educational environment for learning the fundamentals of personal safety. We are supported by a committed Board, dedicated team of volunteers and valued corporate partners. I look forward to sharing the positive news stories generated from Absafe, a charity at the forefront of safety education.”