Aberdeen marketing agency Prospect 13 is announcing a series of new management appointments to strengthen operations and support further growth across the region.
The leadership team appointments coincide with a period of change at the company, which this month celebrates its sixth anniversary in business.
The new management lineup taking the helm at the Bridge of Don based company includes its former digital marketing lead, Louise Smyth, who steps in to the newly created role of operations manager, along with Ashleigh Walker who joins as new marketing manager. Jennifer Taylor has been appointed communications manager with Ash Buchan joining the team as digital marketing expert.
Prospect 13 founder Cerri McDonald is stepping into a more executive position within the company as CEO.
As an innovative marketing and communications agency, Prospect 13 delivers outsourced marketing support to help small to medium businesses reach their creative marketing potential. Since its launch in August 2018, the agency has evolved to deliver strategic marketing vision and insights with a results-driven, uplifting approach, bolstered by a team of 11 dynamic communications professionals.
The team’s creative talent, combined with a unique business approach to the delivery of its clients Mar-Comms functions, sets Prospect 13 apart from other agencies. By purposefully ensuring each client has access to a pool of the best creative talent where skills are matched to client needs as required, Prospect 13 does not assign a single account manager allowing clients to benefit from a range of expertise.
left to right: Ashleigh Walker, Cerri McDonald, Ash Buchan, Lousie Smyth, and Jennifer Taylor
“We are proud to do things differently at Prospect 13 as breaking the mould and making an impact is what we’re all about,” said Cerri.
“Our clients have access to our collective knowledge and expert skillsets as we strive to become a natural extension to their team by delivering support on strategic marketing, branding and web development as well as PR, digital marketing, graphic design and events.”
Commenting on the new appointments, Cerri added: “I’m delighted Louise has taken the reigns as Operations Manager to continue building our solid foundation, ensuring a seamless client experience with the excellent levels of customer service our clients have come to expect from Prospect 13.
“Along with Ashleigh stepping into the newly created role of Marketing Manager, and Jennifer and Ash in their respective roles, we are making positive changes and positioning the company for future growth.”
Marketing manager, Ashleigh brings a wealth of marketing expertise and experience across a range of industries, having worked in London and Australia over the last 10 years.
As operations manager, Louise brings with her extensive digital marketing industry experience, having held the position of digital marketing lead with Prospect 13 for 18-months.
“I’m hugely excited to be taking on the role of Operations Manager during a transitional phase of change and growth for Prospect 13,” said Louise.
“I’m looking forward to drawing on the existing skills and experience I have gained to help guide the company’s expansion and to ensure robust processes and best practice as we advance.
“The opportunity to lead the fantastic team at Prospect 13 and to help build on the positive momentum is one I am relishing as we continue building on the successes we deliver as part of our mission to improve future outlooks.”
For more, visit www.prospect13.co.uk