ShopSafe is excited to unveil a fresh new look - a brand identity that reflects its transformation into an industry-leading software company at the forefront of retail security technology.
Honouring its heritage
The new logo is more than just a design update - it represents the journey ShopSafe has taken since its founding in 1997, originally emerging from Philips Corporation. As a tribute to its origins, the company has reintroduced a bold blue from one of its earliest logos, blending tradition with innovation.
A symbol of innovation
This transformation is driven by the launch of pioneering solutions:
Alert – A crime intelligence platform designed to help businesses prevent theft and manage risks.
Vision – An AI-powered video safety product that enhances security and incident response. The new logo takes inspiration from optical lenses, symbolising ShopSafe’s expertise in vision technology, including its Smart Body Camera range.
Looking ahead
ShopSafe remains committed to delivering intelligent, integrated security solutions for the retail and hospitality sectors.
The new brand identity represents not just where the company stands today, but where it is headed - leading the way in smarter, safer, and more connected communities.
Visit www.shopsafe.io to find out more or make an enquiry.
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