This workshop will show delegates how latest social media marketing strategies and tactics can help businesses and organisations to increase brand awareness, engage with target audiences and generate better quality business leads.
We will look at how YouTube, LinkedIn, Instagram, Facebook, X, and TikTok can be used to engage with stakeholders, demonstrate brand authority, and drive website traffic.
Your competition is only a click away, which is why you need to make sure you are utilising the right tools available, rather than chasing vanity metrics, wasting time on content hungry platforms.
We will look at dos and don’ts for social media for business in 2024 which will empower you to feel confident in your newly gained digital marketing skills.
What will you learn?
- How to create and optimise your social media presence to increase brand awareness
- An introduction to social media paid advertising
- How social media can benefit your Search Engine Optimisation (SEO)
- What to post and when on different platforms
- How to create social media policy for your organisation
- Reputation management on social media
- Building social media content plan
- Setting goals for social media and measuring results
- Platforms featured: LinkedIn / YouTube / Instagram / Facebook / X / TikTok
Who is it for?
This course will benefit PR, marketing and comms, as well as BD/sales professionals looking to gain knowledge about the latest essentials for effective social media marketing in 2024. Whether you are looking to improve your personal brand online or want to drive better traffic to your website and increase brand engagement and business enquiries – this course will help you with latest practical tips and real-life examples you will be able to replicate for your business.
Cost and duration
This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.
These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.
Victoria Vyalikova
Victoria is a founder and CEO of a virtual digital marketing agency, specialising in campaigns for B2B and professional services organisations. Prior to starting BrandHouzz, she worked in professional services and B2B organisations, leading marketing and BD teams focused on client acquisitions in national and international markets.
After moving to Aberdeen 15 years ago and trying ‘traditional’ marketing roles while doing digital marketing ‘on the side’, she took the plunge and founded a digital marketing agency to focus exclusively on online campaigns for B2B and professional services.
Her training style is accessible and to the point, taking course content beyond theory and making it applicable.
| Location |
Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
Aberdeen
AB23 8GX
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| Availability |
Places available
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