Business development excellence

This program demonstrates the effective application of a business development methodology, leading to successful outcomes in acquiring new business and enhancing the growth of current customer relationships.

Crucially, we will explore the evolving landscape of sales and the significant role that digital and social media play in fostering and bolstering business development efforts.

Are you familiar with strategies for expanding your business into novel market sectors to secure additional revenue? Can you generate fresh opportunities for success in burgeoning industries?

This course is designed for a captivating and interactive delivery, tailored to the distinct requirements of participants and their respective companies. It incorporates trainer insights and tips throughout the sessions, along with individual and small group exercises, culminating in a comprehensive review of collective learning.

What will you learn?

• Insight into the significance of effectively presenting your proposition
• Understanding of contemporary selling practices, current market trends, and the business challenges influencing favourable customer choices
• Mastery of essential tools crucial for positive business development
• Proficiency in leveraging digital advantages, encompassing marketing and networking strategies
• Formulation of a business development accelerator plan that prioritizes the cultivation of winning business and customer relationships
• Knowledge of best practices vital for progress within your key accounts at every stage of the buying cycle

Who is it for?

The programme is suitable for experienced salespeople and business development managers who are responsible for accounts and want to improve their performance. For best practice, it’s also suggested that delegates have already completed the sales and key account management course or have the experience and knowledge contained within it.

Cost and duration

This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.

These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.