Advanced social media for business

Will you take your corporate social media presence to the next level?

This practical workshop is designed for experienced PR, marketing and communications and BD professionals looking to advance their social media marketing skills to be able to plan and execute social media campaigns to manage business reputation, recruit, generate business enquiries, launch new initiatives and more.

We will teach you how to create a social media campaign strategy, build online audiences, set KPIs, execute planned campaign(s) and measure results.

What will you learn?

• Social media campaign planning and execution
• Setting KPIs and measuring campaign results
• Social media campaigns as a part of bigger digital marketing initiatives
• Social media and sales integration
• Paid social media advertising campaigns
• Social media campaigns for Search Engine Optimisation (SEO)
• Platforms featured: Facebook / X / Instagram / LinkedIn / YouTube / TikTok / GA4

Who is it for?

This course is for experienced PR, marketing and comms, and sales professionals that are already managing and/or are proficient in various social media platforms looking to keep up to date with the latest social media trends and strategies.

Cost and duration

This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.

These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.