Will you take your corporate social media presence to the next level?
This practical workshop is designed for experienced PR, marketing and communications and BD professionals looking to advance their social media marketing skills to be able to plan and execute social media campaigns to manage business reputation, recruit, generate business enquiries, launch new initiatives and more.
We will teach you how to create a social media campaign strategy, build online audiences, set KPIs, execute planned campaign(s) and measure results.
What will you learn?
- Social media campaign planning and execution
- Setting KPIs and measuring campaign results
- Social media campaigns as a part of bigger digital marketing initiatives
- Social media and sales integration
- Paid social media advertising campaigns
- Social media campaigns for Search Engine Optimisation (SEO)
- Platforms featured: Facebook / X / Instagram / LinkedIn / YouTube / TikTok / GA4
Who is it for?
This course is for experienced PR, marketing and comms, and sales professionals that are already managing and/or are proficient in various social media platforms looking to keep up to date with the latest social media trends and strategies.
Cost and duration
This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.
These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.
Victoria Vyalikova
Victoria is a founder and CEO of a virtual digital marketing agency, specialising in campaigns for B2B and professional services organisations. Prior to starting BrandHouzz, she worked in professional services and B2B organisations, leading marketing and BD teams focused on client acquisitions in national and international markets.
After moving to Aberdeen 15 years ago and trying ‘traditional’ marketing roles while doing digital marketing ‘on the side’, she took the plunge and founded a digital marketing agency to focus exclusively on online campaigns for B2B and professional services.
Her training style is accessible and to the point, taking course content beyond theory and making it applicable.
| Location |
Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
Aberdeen
AB23 8GX
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| Availability |
Places available
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