ON THURSDAY, the Chamber holds its first Ultimate Business Show within the hallowed halls of AECC.
Getting an inaugural event off the ground is no mean feat (let’s not dwell on the current climate) but in this case, all 75 exhibitor spaces were snapped up fast.
Why so?
As a long-standing Chamber member (we received our 30-year Platinum membership certificate last year), we’re well aware of the respect and goodwill that exists among its 1,300 member organisations.
As many of you will know, Aberdeen & Grampian Chamber of Commerce was voted Chamber of the Year in 2014 and is seen as something of a leading light among its peers.
We are fortunate to have these services, skills and resources on our doorstep.
These reasons, in part, explain our eagerness to get involved with the Ultimate Business Show as print sponsor.
Having worked with the Chamber on other events, we are also well aware of one another’s capabilities.
We have complete confidence in their events team to deliver a show that is professional, relevant and appealing.
We, in turn, hope that they have confidence in our abilities to showcase their brand and promotional materials to the highest possible standards.
Therein lies the key to enduring sponsorship arrangements.
What’s more, as a small organisation, we’re acutely aware of the need to maintain our profile.
Having a presence at events like the Ultimate Business Show is vital in terms of meeting others in our business community, having those all-important face-to-face conversations and keeping abreast of the current industry dialogue.
That’s why we won’t simply be supplying the Ultimate Business Show with print and promotional materials.
We’ll be on-stand ourselves, mixing with others in the dedicated networking area, attending the seminars and having conversations.
We need to make our Chamber membership matter.
This event presents the ultimate opportunity.
Hope to see you there.