THE Chamber is known as the Ultimate Business Network, so it seemed a natural progression this year to the Ultimate Business Show.
We’ve been bowled over by the popularity of the event and have an amazing cross-section of our members at the AECC on June 16.
We want you to come along and be part of the experience, and one of the reasons to attend – my colleague Colin has nine others - is the series of seminars that is running throughout the day.
I have to declare an interest, as I’m chairing the seminar discussing social media and how to make it work for you.
I thought long and hard how to give meaningful advice and guidance and it turns out the answer was staring me right in the face, in my screen, in what I read and digest every single day.
Our members are endlessly inventive and creative, I see it every day, so I asked them to come along and share their experience. After all, it’s a cornerstone of our whole “well connected” message.
There are four of us on the panel at the show and hopefully by highlighting some of the different approaches, we can motivate and inspire you to take advantage of the important – and free – communication platform that is social media.
Scott Grant joins us from Blackadders, a legal firm which finds the zeitgeist and moulds it to its purpose.
Whether looking at Obi Wan Kenobi’s defects as a mentor, managing millennials or Game of Thrones’ Jon Snow’s prowess at change management, their blogs make sure they frame their expertise in a way that appeals to the social media audience.
VisitAberdeenshire is the newly created destination marketing organisation tasked with promoting the region as the place to be.
Images play a hugely important part in how digital marketing executive Adelle Chessor uses a variety of channels and campaigns to appeal to the widest possible.
Social media also plays a part in building personal networks – a subject close to the collective Chamber heart – and Stacy Edghill from Peterson connects with a wide audience.
Her posts have shown how an open, honest and human exchange can provide a connection to a wider audience.
Speaking for myself, I love the opportunities that the flexibility and creativity of social media provide for the Chamber.
We have important messages that it plays a part in promoting but it’s much more than that.
We can connect and congratulate, entertain and be entertained.
We can get to know people, ask questions and find out what’s going on.
So, for those of you taking notes at the back, social media cannot replace face-to-face meetings but fitting it into a busy working day is a discipline that pays dividends.
We will be there on June 16 with our thoughts and then you can join in the discussion, ask questions or share your ideas.